THE ROLE OF DATA-DRIVEN DECISION MAKING IN DIGITAL MARKETING STRATEGY: A LITERATURE REVIEW. Review of International Economy and Finance, [S. l.], v. 1, n. 3, p. 144–152, 2025. Disponível em: http://sagorvos.com/index.php/RITEF/article/view/47. Acesso em: 4 jul. 2025.